In the internet world, you're nobody if people don't visit your site. If people aren't finding your site when they do their internet searches, it's like you never even bothered to make a website at all. One way to avoid that trap is by using SEO, or search engine optimization. Here are a few ways to apply SEO to your site.
Use alt tags for images and span element titles to your advantage. Search engines look at a site's code, not what is actually visible to a user, so if your keyword is "cat" and there is a picture of a calico cat on your site, using an alt tag of "a calico cat" for the image will expose the search engine to your keyword even http://www.trendmx.com/seo/seo-guide-start.aspx - http://www.trendmx.com/seo/seo-guide-start.aspx - if the user never sees it. The title of a span element works in the same way.
Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media...
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